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Lets talk rebranding with Natasha Hayman

In Blog

Tell us about the new direction of the BRAND?

As a brand we have always had more ideas and inspiration than room in stores for product!

However, we have decided to expand our offering in line with the demand from our customers who are looking for accessories that are not only great value and quality but super cool! Focusing on new categories like hair slides, scarves, make-up, youth ranges and even socks as well as us increasing the number of ranges launching in store weekly.

With more ranges now cover more trends and classic styles than ever before! Pearl, statement gold, our signature sparkle, feathers, colour crystal and hoops that are larger than life, as well as cubic zirconia, classic silver, gold and rose gold ranges

What’s important to the brand?

Our customers!

We want the Colette woman to have fun when they walk into our stores or buy our product online.

Our customers should feel like their best self when they wear our products -walk that little bit taller knowing we have them covered when it comes to what is hot right now.

We scour social media and catwalks for the latest trends and translate that for our customers into wearable fashion accessories. Having the right piece can totally transform a look from every day to wow!

What are you keeping and what are you changing about the brand?

I want to empower women, one accessory at a time. It seemed natural that as the demand for accessories increased, we would increase our ranges to match the market. Working hard to deliver catwalk inspired trend pieces for the perfect wardrobe update I wanted our stores to be the ultimate destination when you want to bring the fun back to your wardrobe. Offering clean styling, finer details and the perfect mix of delicate beauty and modern statement so you can create a look as unique as you. Making an impact with your accessories is the key to being remembered and I’m pleased we can now offer more options to our valued customers than ever before – Colette Hayman

What is the inspiration for the new season ranges?

This season we turn up the glamour! Inspired by the confident woman of our generation Kylie Jenner, Kim Kardashian, Romee Strijd……

Chokers are back but this time in sophisticated chain and layered with chunky gold and pendants.

Oversized links in necklaces and bracelets are the perfect statement accessories to complete an outfit.

Layer different sized circles, medallions and pendants. Also have fun with your bracelets too! Layer them up to mix and match.

Catch everyone's eye with statement sparkle.

While these pieces might feel like evening wear, the idea is to team them up with your hoodies and jeans.

 

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